How comment-to-DM works
One rule: a keyword, a set of public replies and a message with your link.
- A public reply under the comment, a different one each time.
- A short Direct message with a button you name, such as “Get it”.
- Optional: a request to follow, with a button.
- Your message with link buttons: a guide, a promo code, a booking page.
- Optional: a heart on the person’s reply.
Each step is logged: the rule, the text version, Instagram’s answer.
Why the first message has a button
Instagram allows one private reply to a comment, within 7 days. More messages only after the person answers, within 24 hours (Meta, Private Replies). The tap is that answer, so the link can follow. What is a private reply.
Match the word people actually type
- The whole word: “guide” does not fire on “guideline”.
- Part of a word:
*guide*also catches “guides”. - Exclusions: words that keep the rule quiet.
Case does not matter; Kazakh letters and look-alike Latin and Cyrillic letters count as one.
Built for a viral post
- Once per person: per day, week, post or for good.
- Stop words: “stop” or “unsubscribe” takes a person off every rule.
- Pace: a set pace per account that slows down when Instagram refuses, and a pause on a spam refusal.
- A pause on the first spam refusal, until you look.
- Your team first: if a draft for this person is waiting, the keyword reply steps aside.
Your texts, no model
No model writes these messages. Switching a rule on puts exactly that version to work, and the log keeps who published it and when. prtner can suggest more public replies; you choose which go in.
Where it runs
Comments under posts and reels, Direct messages and story replies. A comment rule belongs to its post: a reel you choose or your next publication, so you can prepare it before the reel goes out.
A real run: 4,043 keyword comments in 14 hours
A reel on an account DNF runs collected 4,043 keyword comments in 14 hours, and one keyword rule took the flow at the pace Instagram accepted. Read the case or apply for the beta.